The next-generation iPhone lineup is already making headlines months ahead of its expected debut. Fresh reports suggest that the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first-ever foldable smartphone, widely tipped to be called the iPhone Ultra, could be unveiled on September 8 or September 9, 2026. The dates align well with Apple’s traditional early September launch window, although the company is yet to make an official announcement.
According to the industry reports, the September event is expected to focus on premium devices from Apple, while the standard iPhone 18 models may arrive later in the spring of 2027 as part of a revised launch strategy . The foldable iPhone is rumoured to feature a 7.8-inch inner display, a 5.5-inch cover screen, Apple’s A20 chipset, and an ultra-thin hinge designed to minimise the display crease. It could also become the most expensive smartphone yet, with the reports pointing to a price well above $2,000.
The iPhone 18 Pro is also expected to receive several hardware upgrades, including a smaller Dynamic Island, a variable-aperture main camera, larger batteries, and new colour options. However, recent reports show that these improvements may come with a major price hike as compared to the current generation.
Despite the buzz surrounding the first foldable Apple iPhone, winning over consumers may not be that easy. A recent survey suggests that many smartphone users are still hesitant about switching to a foldable device, citing concern over high prices, long-term durability, and whether the form factor offers enough practical benefits. While Apple is expected to bring its own innovations to the category, it will enter a market where foldable phones are still a niche segment despite the years of development by rival brands such as Samsung .
While Apple has not confirmed any of the rumours, the coming months are expected to reveal whether its first foldable iPhone can redefine the premium smartphone segment or whether consumers remain hesitant to embrace the foldable devices of the Apple brand.
Sources: Mashable | Yahoo Tech
