Rare Rabbit has entered the men’s innerwear and sleepwear segment with the launch of Innerv, a new line which is focused on comfort, premium fabrics and everyday functionality. Developed after more than two years of research, product development and extensive wear testing, Innerv aims to bring the brand’s design approach to the first layer of a man’s wardrobe.
Innerv Brings a Premium Approach to Everyday Innerwear
The new collection has been designed around comfort, movement and everyday performance. It features innerwear crafted from materials including nylon lycra, microfibre and cotton lycra blends. Details such as 3D jelly waistbands are designed to provide stretch, breathability and a comfortable fit throughout the day.
The range includes trunks and briefs, available both individually and in packs of three. Prices start at ₹799, while three-piece packs start at ₹1,999. The collection also features colours including black, white, grey, olive, dusty pink, teal, maroon and navy, alongside tonal and dual-tone waistband options.
Sleepwear Focuses on Softness and Relaxed Comfort
Innerv also introduces a dedicated sleepwear collection featuring vests, pyjamas and boxers. The pieces are made using the cotton-modal blends selected for their softness, breathability and moisture management properties.
Subtle patterns such as houndstooth add texture to the collection, while relaxed silhouettes are designed to allow unrestricted movement. The sleepwear range comes in shades including navy, sage green, maroon, black, business white and business blue.
Designed to Elevate Everyday Essentials
According to Manish Poddar, Founder and Creative Director of Rare Rabbit and The House of Rare, designing essentials requires greater attention to proportion, material, construction and comfort because there are fewer embellishments to rely on.
With Innerv, Rare Rabbit extends its focus on modern menswear into a category which is usually focused on functionality. The collection combines premium materials with considered construction and a modern colour palette.
Innerv is available across Rare Rabbit stores nationwide, as well as through the brand’s website and app. The launch marks another expansion for The House of Rare, which operates brands including Rareism, Rare Rabbit, Rare Ones and Rare’Z by Rare Rabbit.
