In a continued effort to merge storytelling with functional design, Gully Labs introduces BAAZ ‘Nazariya’, a refined evolution of its most celebrated silhouette. Designed with everyday wear in mind, the updated sneaker showcases a deeper understanding of comfort, craftsmanship, and community-driven design.
A Community-Inspired Evolution
Built on feedback from over 15,000 wearers, Nazariya represents a thoughtful upgrade rather than a complete reinvention. The brand has focused on enhancing the sneaker’s usability while preserving the identity which made BAAZ a bestseller.
At the core of this update is a wider toe box, specifically designed for Indian feet and daily movement. This makes sure of greater comfort throughout the day, addressing a key need usually overlooked in global sneaker designs.
Lightweight Comfort Meets Structural Integrity
Nazariya introduces a lighter build, which is nearly 15% lighter than conventional lifestyle sneakers, reducing fatigue without compromising durability. The refined construction is paired with a streamlined upper, giving the silhouette cleaner lines and a more balanced, modern aesthetic.
This blend of comfort and structure makes the sneaker ideal for everyday transitions, from casual outings to more active routines.
Versatile Colourways for Everyday Styling
The collection launches in three thoughtfully curated shades:
- Laakh Red – bold yet rooted
- Taal Blue – calm and adaptable
- Kopal Green – fresh and understated
Each colourway is designed to work seamlessly across seasons and styles, reinforcing the sneaker’s everyday versatility.
Craftsmanship Rooted in Indian Karigari
Beyond design improvements, Nazariya showcases a deeper connection to Indian craftsmanship. Drawing inspiration from the tools, materials, and processes of local karigars, the sneaker highlights not just how it looks but how it is made.
This dual approach of listening to the community and honouring traditional craftsmanship gives Nazariya a unique identity within the growing indian sneaker culture.
A Refined Vision of a Beloved Classic
As shared by founders Arjun Singh and Animesh Mishra, Nazariya focuses on refining what already works, which is making it lighter, more comfortable, and visually sharper while preserving its original spirit.
About Gully Labs
It was founded in 2023 in New Delhi. Gully Labs is a storytelling-driven sneaker brand which blends Indian cultural narratives with modern design. It is known for its community-first approach and handcrafted quality, and the brand continues to shape a new wave of Indian sneaker identity.
Final Take
With BAAZ ‘Nazariya’, Gully Labs delivers more than just an update; it provides you with a refined everyday essential. By combining comfort, cultural context, and thoughtful design, Nazariya stands as a strong example of how Indian sneaker brands are evolving with purpose and precision.
